In addition to the live demonstration, a technical poster will focus on the development of the sensory mapping tool through descriptive sensory evaluation by trained panelists and statistical factor analysis to determine key correlations of the sensory attributes from a complex multi-dimensional data set. “It can also help formulators quickly modify existing skin care formulations to adapt to changing market needs and consumer preferences.” “Sensory Kaleidoscope can speed product development by giving formulators a new way to map the sensory dimensions of a formulation before producing and testing the formulation,” says Kunal Kumar, Ph.D., marketing manager for the Personal Care Business Line in North America. It also can show how varying emollients, thickeners or functional additives will change sensory attributes. The software can dynamically map how a formulation with an Evonik emulsifier will feel on the skin during and after application. “Sensory Kaleidoscope” is an innovative tool which will help formulators quickly develop successful skin care products with targeted sensory properties. The skin feel of a cosmetic is one of the main factors influencing the consumers’ purchase decision and product loyalty. A poster on “Sensory Kaleidoscope – Making skin feel visible” will identify the direct contribution of emulsifiers to the overall skin feel of a formulation. Another poster will demonstrate the efficacy of Creatine, a skin-identical amino acid as an odorless alternative to hydrolyzed peptides for protecting and repairing hair damage. “A natural way to cover different PEG-free solubilization needs” addresses the increasing need of formulators to incorporate essential oils, cosmetic emollients and difficult to dissolve perfumes into a rinse-off formulation system. Formulators can stop by booth 802 to try out the new software as well as learn more about Evonik’s novel tattoo skin care concept.ĭuring IFSCC, Evonik will also feature technical posters highlighting innovative new hair and skin care ingredients.
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